Who we are:
We are individuals who began marketing on the internet in 1997. We were part of a Google marketing case study prior to their initial public offering, and have worked in dozens of industries, all marketed successfully on the internet.
Why what we’re doing is the best:
1. We always market differently than anyone else. If it’s already been done, it has little value to a business.
2. We develop personal relationships with the people and businesses in the community.
3. The cost just makes sense. If you’ve ever paid for radio, newspaper, banners or other marketing vehicles you’ve likely been disappointed. You paid a lot of money and got nothing back.
4. You control the message. It’s your business so it should be your message. You write up why your business is the greatest and what you have to offer, give us pictures, video, coupons etc. and we’ll get you in our listings. We’ll also send your information directly to community by email and to their mobile device.
5. No limits, we cater to you. If you want to change your message, coupons, pictures daily, weekly, monthly, go for it! That’s how a business survives and thrives.
How we get our Rancho traffic:
1. News is boring and recycled so we don’t report it. However, opinions are exciting (everybody has one) and what’s even more exciting is that people like to comment on others opinions. We provide the forum for members of the community to write about and comment on anything they like, whether it’s directly related to the community or not.
This would be the difference between reading an article about the presidential election and having someone write their opinion on one of the candidates then others responding. It’s truly interactive and fun!
2. We contact each and every business in the community for our listings. The people who buy tires are the same ones who use gym facilities, eat frozen yogurt and have their clothes at the cleaners. Our model creates an explosive environment for the businesses in the community to effectively support each other.
3. We syndicate. Beyond rss (real simple syndication), we submit all of our citizen journalists opinions and community business postings to national web sites. These sites drive more local traffic to your store but also bring recognition at a national level. If you’re part of a chain or looking to expand, or you ship products this holds tremendous value!
What We Offer to Rancho Cucamonga Businesses:
INRancho.com offers businesses in Rancho Cucamonga Editorial Wraps. Editorial Wraps are unique in how they are a real “appeal to authority” for your business. We have your business submit specials, coupons, seasonal information or basic marketing information. This information is embedded into a news article written by a citizen of Rancho Cucamonga. This news article directly relates to the information provided by the advertising businesses.
Independent Focus Groups: INRancho.com and our affiliated sites create focus groups of 7-20 people for your specific industry segment. These discussions generate our content for your business, which includes their thoughts and opinions and experiences with your business.
This effort is time consuming but necessary to produce content that your customers will be searching for. Obviously, we do not produce negative comments about any business but we do select businesses we want to work with based on the data we’ve received from our focus groups.
An example would be an article on the health benefits of eating frozen yogurt over ice cream, possibly adding a citizen journalist’s favorite flavor and toppings as well. Embedded into this article would be information for the advertising yogurt shop. This information might include a coupon, new flavor offerings, free yogurt on Saturdays, a map to the location, video etc.
This “appeal to authority” is an extremely effective way of getting your business involved in the community. We also allow the community to comment directly “interactive dialogue” with these articles.
Keeping it Fresh:
Every business has a story, in fact every business has many stories and angles that should be communicated to the Rancho Cucamonga community.
It’s important in marketing to send a consistent, clear message about your offerings. We kept this in mind while developing our Editorial Wraps. This is why each month you have the opportunity to update your offerings, change your message or take a different angle. You simply submit your new information to the editor and we do another write-up that is submitted to the community.
To get your business started with INRancho.com today email:
mybusiness@inrancho.com and tell us about your business and what you have to offer the people of Rancho Cucamonga.
For more information view our Media Kit and Payment Information Page.
