Media Kit 2008 (updated May 19, 2008)

This media kit covers our various internet properties specific to cities in California.

Communicating Your Business

Focus Groups and Case Studies: To develop accurate, fresh and relevant content we utilize focus groups for specific industry segments. These focus groups range from 6-20 people and are done in person or over the internet.

The information we gather is used in a variety of angles for your business. These angles adjust to some of the following factors: economy, local news, national news, competition, seasons, holidays, special events and even the weather.

Example 1: Weather for the most part, is unpredictable but we do have a very good idea of a general time when it’s going to rain for several days or we’re going to enter a hot spell.

Recently temperatures in Southern California were over 100 degrees for several days. We had sufficient time to research, produce and distribute content for our indoor-activity businesses. This content was then found by current or potential customers in specific cities looking for these activities.

Example 2: The economy is a bit more predictable than the weather, at least on a daily basis. A recent focus group uncovered some information regarding the cost and acquisition of children’s and baby’s clothing and how that related to current economic conditions. This information was tied to content piece written for a children’s discount clothier in Rancho Cucamonga.

What is Content? Our definition of content as it relates to business is relevant, accurate, fresh and interactive information. This information is specifically targeted to your current and future customer base and is intended to be found at the precise time your customer needs it.

Each piece of content is a stand-alone entity that is syndicated to multiple third-party outlets, through our various internet properties, and organically by your customers. We do not market our sites but rather, the content within them.

Multiple Content Pieces: Every business has dozens of angles of interest. The data we receive from our focus groups is used to develop a minimum of 12 content pieces for your business per year, though it is typically much more than this. Distributing multiple content pieces ensures that the information your customers find will be fresh, accurate and relevant to the time they are searching for it.

How is my content found by current and potential customers? We distribute your content throughout our internet properties, third-party media outlets and local news web outlets. Each piece is positioned differently as not to create duplicate content.

97% of our traffic is from the two primary search engines (Google and Yahoo) and third-party site content referral. Our sites are set up to market the individual pieces of content, not the site as a whole. Rarely do we see direct traffic where a viewer has typed in the URL and visited our site (s) and surfed.

Our goal is to create the perfect informational piece of content for your potential customer, have them find it then spend the typical 2-3 minutes to read it and make a decision. All necessary information is provided in a single content piece e.g. interactive maps, contact information, company site links. This ensures that the potential customer has what they need without looking elsewhere or wasting time.

A Step Up in Interactivity: Our text based content is intended to be easily distributed and found by your customers. Recently, we have added a unique perspective for your customers with a visually interactive content piece. This visually interactive piece will travel with your text content and provide an experience for your customers that is unparalleled.

This new level of visual interactivity has applications for almost any business. It bypasses the traditional “heavy” feeling of company sites that are flash based and allows the viewer to take control of what they see and interact with.

Most important though is the delivery system for this new technology, our relevant, fresh, and accurate text based content.

Cost: Cost is dependent on a number of factors. Contact us for more information:

e. consultants.west@gmail.com
p. (909) 261-4173
f. (866) 267-0097

INRancho.com uses secure PayPal payment systems for our credit, debit and PayPal account transactions.

About PayPal

PayPal has received more than 20 awards for excellence from the internet industry and the business community -most recently the 2006 Webby Award for Best Financial Services Site and the 2006 Webby People’s Voice Award for Best Financial Services Site.

There are several options to make payment for your INRancho.com Editorial Wrap.

1. Use our online PayPal Terminal and enter your credit/debit card information securely through the PayPal Merchant. This option will be at the bottom of the page.

2. Print and fax the Card Authorization Form to us directly: Fax. (866) 267-0097

3. Use your PayPal account to transfer the funds to: consultants.west@gmail.com

4. You may pay by check. Email: editor@inrancho.com for address information.

YOU FOUND US!

What do we know about Rancho Cucamonga Advertising?

Our approach to advertising businesses in and around Rancho Cucamonga is very different? We help businesses in all surrounding areas including: Rancho Cucamonga, Rialto, Fontana, Claremont, Upland and beyond.

Our clients include big accounts like Chevrolet and Verizon to small accounts like Accent Tutoring. Large or small, the goal is the same, to interact with the community and to increase sales and awareness.

4 years ago we were featured in a Google case study prior to their IPO. We were featured due to our success with their contextual advertising programs. We had one of the highest ROAD’s (return on advertising dollar spent) in the country. Today, gaining exposure for your products and services on the internet is very different and far less automated than many would like you to think. Spending lots of money on web advertising does not equal a high return, maybe it did at one time but not today. Times have certainly changed. Those who embrace the change and understand where web marketing is going will have the highest returns.

FAQ:

1. Is this expensive? No, the big companies have laughed when we told them the cost. The small ones thought they were pulling a fast one on us but the reality is that this model is being used for a bigger venture so there is no incentive for us to overprice what we’re doing.

2. How is this different? Call or email us to find out. There’s a tremendous amount of research time behind what we’re doing so the last thing we want to do is compromise our larger project by putting it in writing here. Email: consultants.west@gmail.com or call (909) 261-4173.

3. Have the other companies done well? A down economy takes creativity. We meet with companies, develop a plan and get it going almost immediately.

4. How much work is involved on my part? Some companies like us to run with it others like more involvement. We can’t know as much about your business as you do so better results come from those who work with us to achieve goals.

5. How long before I start to see a difference in my community exposure? Typically 2-3 days but again, that depends on your level of involvement.

6. How do I find out exactly what it is you’re doing?

Call us: (909) 261-4173
Email us: consultants.west@gmail.com

It’s always better to meet in person, in fact, that’s the only way we’ll do it.

And, you did find us…. so we must have marketed ourselves properly;)